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Is that online content advertising or editorial? Make it clear, says agency.
June 3, 2020
By: Christine Esposito
Editor-in-Chief
Following an inquiry by the National Advertising Division (NAD), L’Oréal USA made immediate modifications to three L’Oréal-owned websites, Makeup.com, Skincare.com, and Hair.com, to enhance and make it clear that the content is written by or on behalf of L’Oréal. The challenge arose from NAD’s routine monitoring program. According to NAD, consumers should easily understand whether content they are viewing is an advertisement or editorial content. NAD was concerned that the three L’Oréal’s w...
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